The Advantages of SAP Cloud for Customer Software for Marketing Businesses

SAP Cloud for Customer software solutions are fast penetrating the CRM space, thanks to their seamless integration options with SAP CRM and ECC. Even enterprises that don’t have SAP-centric landscapes can maximize the benefits of the software solution through SAP’s cloud-based middleware platform that eliminates the great cost of new hardware installation. Below are some of the key advantages of SAP C4C for marketing businesses:

• Less time and money spent on development – SAP C4C’s standard integration content will do all the hard work for you, including consolidating all message types, mappings, and interfaces to various adapters for specific scenarios. A minimal amount of configuration is all you’ll ever need in order to specify adapters’ connection details, such as allowing your existing landscape to support the integration by giving way to necessary firewalls and arranging proxies or reverse proxies where necessary.

• SAP C4C also prevents you from having to rebuild all your interfaces from scratch – The same standard integration content can easily be extended, should you require additional fields. Exporting the updated WSDL file from the C4C communication arrangement and into the HCI Integration Flow or PO is possible, thus allowing you to update message mappings quickly and accurately.

Standard SAP C4C integrations as templates – Marketers can reduce development time when integrating third-party systems with the enterprise landscape using template C4C reporting, HR, and marketing tools.

• Content can automatically be updated in line with each C4C release – SAP releases new C4C versions in 3-month intervals. New content released on a regular basis is a great advantage for consultants and developers as it shortens project timelines and reduces workload. With every standard integration content being released, better ways of doing things are discovered and speed of delivery for key integrations is greatly improved, which can only mean great things for marketing enterprises.

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3 Ways to Boost Configure Price Quote (CPQ) Selling with Integration

Achieving sales targets and closing more deals has a lot to do with the quality and speed of your sales cycle. Creating and maintaining a quick cycle supported by proposals and quotes that meet, or better yet, exceed the expectations of consumers brings a positive sense of urgency to customers and prospect relationships. Customers accomplish their goals quicker and deals are closed faster when Configure Price Quote strategies and sales engagement tactics are in place. Below are tried and tested ways to improve both the speed and accuracy of quote turnarounds, quote to order responses, and capture accuracy of your sales cycle with the help of integration:

• Eliminate as many manual steps possible from your quoting and proposal workflow by creating an integration roadmap that effectively captures how your different connecting systems can speed up quoting speed and turn it into an easily measurable feature. Speed is critical to a competitive sales cycle. The more competitive your sales cycle, the more important speed becomes. More often than not, the quote that gets completed first wins the deal because prospects are usually driven by a high sense of urgency in solving their problems or accomplishing their goals.

• Control pricing by getting rid of outdated Excel file updates on your sales representatives’ laptops and incorporate a single system that is constantly updated in real time. Inconsistency in pricing is a major roadblock to selling fast. This can be helped by an integrated cloud-based pricing system that delivers updated and accurate pricing to any and all reps in real-time.

• Speed and accuracy alone can help you take deals away from your competitors. This can be achieved by integrating everything ranging from ERP to production scheduling, salesforce systems, and MES (Manufacturing Execution Systems)