Customers no longer buy for the sake of a quality product purchase. They expect a great experience to come with your service. This is where multi-channel e-commerce and customer engagement solutions come to play. SAP Hybris has been consistently named a leader in the B2C and B2B commerce suite market, providing businesses with fully integrated tools that equip brands with all the right capacities to excel in a range of industries, including telecommunication, financial services, insurance, manufacturing, wholesale, retailing, and media.
SAP Hybris supports diversified services, effectively widening the range of its functional areas, especially when it comes to B2C and B2B software solutions and e-commerce suites that deal in different tasks such as marketing, micro services, sales, billing, and commerce. Being customer and data-centric, SAP Hybris enhances timeline workflows, information flow, process performance, and customer relationship through automated processes and innovative digital transformation.
Omni-channel versatility makes SAP Hybris ideal for both B2B and B2C brands.Any business with a large customer base faces the difficulty of effective customer engagement with a single platform. SAP Hybris products and solutions allow for multi-channel interactions, which means that your business can deliver any and all solutions customers are looking for through multiple marketing platforms. With this kind of interactions, consumers don’t remain as mere end users, but become an integral part of business and product development, beginning from data collection, all the way down to merchandising.
Solutions and products from SAP Hybris also cater to the unique dynamics of digital enterprises as they relate to internal workflows and input from customer engagements. With customers nowadays looking for accessibility and real-time interactions, passive engagements simply won’t work. Integrated frameworks,such as SAP CRM, allow businesses to fetch valuable customer data and bring them to front line sales teams so they can generate effective leads and prospects.
Sales effectiveness is key for sales organizations to stay competitive and relevant in their niches. One of the greatest challenges faced by sales organizations is the existence of dispersed teams managing diverse sets of products and service portfolios, while trying to stay ahead of competitors. What these sales teams need are applications and solutions that effectively support their goals—applications that allow them to access relevant information quickly, whenever and wherever they need them and programs that will shorten their sales cycles and help them close more deals at the end of the day. This is exactly what (in addition to more capabilities) SAP Ecommerce offers.
SAP allows sales organizations to harness the unique power of collaboration and data analytics to improve overall sales metrics without slowing down workflow. Its tools provide users with easy to use sales applications that are aligned with organizational goals and unique operational styles, all while maintaining cost-efficiency. How does SAP help improve sales metrics? Read on:
- Better visibility equals increased sales. SAP allows maximum visibility into the entire sales process. This helps uncover key analytics and important data, which ultimately helps sales teams to discover and win over new deals.
- Easy to use features and added functionality equal improved team efficiency. Sales team members also benefit from SAP Hybris Sales Cloud as it enables the streamlining of day to day tasks for individual team players. This results in better overall team efficiency. Streamlining is possible through integrated ERP tools, which ensure that all sales staff have all the information they need whenever and wherever they need it. SAP’s social context allows for efficient collaboration between team members, enabling team work in improving sales.
- Shortened sales cycles equal improved closing times. Because the sales cycle is shortened as staff gets to cut down time spent on redundant sales activities, closing deals becomes faster, which means more cases and orders handled and processed at any given time.