Leveraging Marketo-SAP CRM Integration to Deliver Effective Marketing Results Across Channels

It can be difficult for a business to discern whether or not automated marketing is a practical move for them, let alone what platform or program to use for their needs. When your business mainly deals in B2B sales, Marketo is a good platform to look into. Designed mainly for B2B operations, Marketo’s focus is on attracting and engaging B2B leads and ushering them through the sales funnel, allowing B2B prospects to grow.

A highly customizable platform, Marketo makes an excellent choice for B2B businesses with a pressing need for marketing automation. It has a modular design that is divided into four distinct parts, namely, marketing automation, marketing management, real time personalization, and consumer engagement marketing. Each of these individual parts are customizable to your organization’s unique needs so you can have a tailored solution that caters to your needs. Getting all four modules allows for a more unified approach to a B2B marketing strategy.

Other cited benefits of using Marketo include pricing diversity, integration, and comprehensive analytics, all of which make for an efficient tailored solution for a more efficient marketing strategy. Marketo’s diverse pricing options allows for better flexibility to fit into different budgets. Each individual module has multiple plans to help match your business’ needs. In terms of integration, Marketo has the same collaborative capabilities as Salesforce, being built off the same platform. This means seamless integration between the two, should you decide to switch from Salesforce or other platforms like Microsoft Dynamics and SAP.

Finally, Marketo offers exceptional analytics and data tracking features for evaluating campaigns. The platform allows for seamless data and report generation so you can have strategic insights about different aspects of your marketing strategy to help you create stronger and more efficient campaigns that can help make your company’s marketing and profit building strategies better.

Source URL: http://knacksystems.com/blog/leveraging-marketo-sap-crm-integration-to-deliver-effective-marketing-results-across-channels/

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How SAP Software Solutions Help in Business Management

Businesses, especially larger organizations, typically have multiple facets of operation that need to communicate efficiently with one another to keep things constantly moving in the right direction. Before SAP, there wasn’t any real and reliable means of data processing and communication to ensure smooth data flow between the different facets of the business. Fortunately today, there are different SAP systems that can be used by small and large businesses alike to ensure proper business management and a smooth flow of critical information between various business units. Below are ways that SAP software solutions aid the proper management of businesses:

SAP Software Solutions allow for greater productivity. Businesses that use SAP systems enjoy greater productivity within various departments and among individual employees. With an SAP system, redundant data entry within varying software programs as well as communication struggles between separate but largely interdependent parts of the company are eliminated,. Before SAP businesses used to rely on several software, data logging, and similar types of programs in order to collect data and generate reports. This makes it difficult to see the big picture without wasting time in combining data from different systems and departments to create a cohesive report. An SAP system integrates all relevant data, freeing up employees’ hands to focus on their core tasks.
• SAP offers significant cost savings. With one software solution able to do what multiple software programs can, businesses save a great deal of money on licensing multiple pieces and versions of software for different departments. This drives down costs quite significantly, not to mention the ease of tracking all data in an efficient, standardized process.
• SAP helps maintain consistent operations. Proper SAP integration allows organizations to align all their strategies and make sure that all departments and units are on the same page when it comes to achieving common goals.

Source URL: http://knacksystems.com/blog/how-sap-software-solutions-help-in-business-management/