Eight Tips for Persuading an Anti-Tech Sales Team to Use CRM

Many CRM cloud solution implementations fail not because they are technically complex, but rather because sales teams simply cannot find themselves to take system learning and adoption seriously. Anti-Tech sales teams are notorious for causing CRM adoption and implementation problems because these professionals are people-oriented more than software-oriented. Most of them are wary of new Cloud CRM solutions because they believe that these will detract from valuable consumer-to-representative interactions. It is for this reason that you should find better ways to motivate your sales team to use CRM cloud solutions you’ve invested a lot of money on instead of simply buying a new system and asking reps to use it. Below are some tips for more successful Cloud CRM solutions adaptation in your business:

 

  • Choose the right solution/system for your team’s requirements. There are all types of CRM cloud solutions out there, but only a few that can actually help your reps sell better. Study the features and functions of your prospect solution and talk about how your reps could better adopt it.
  • Communicate both business and personal benefits. Cloud CRM solutions are built not only to improve business bottom lines, but also to make people’s jobs easier.
  • Involve your reps in the purchase decision. Rather than making the purchase decision entirely on management levels, involve your reps in the study and selection of the right CRM cloud solution that will best benefit the team.
  • Provide adequate training.
  • Make the system accessible. Modern CRM solutions can now provide reps access to data from anywhere, as long as they have the right channel.
  • Trumpet successes. To motivate people and win their support, tell them about the early successes and benefits of a good CRM software.
  • Reward them for compliance and good behavior. They may not see the value of the change early on, but by rewarding their compliance and instilling in them the great benefits of the right CRM software, you will effectively motivate them to work harder in discovering the benefits of CRM cloud solutions for themselves.
  • Finally, leave them no alternative. Resist the urge to make exceptions even for top performers who protest against system adaptation.

 

Source: http://knacksystems.com/blog/eight-tips-for-persuading-an-anti-tech-sales-team-to-use-crm/

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The Advantages of SAP Cloud for Customer Software for Marketing Businesses

SAP Cloud for Customer software solutions are fast penetrating the CRM space, thanks to their seamless integration options with SAP CRM and ECC. Even enterprises that don’t have SAP-centric landscapes can maximize the benefits of the software solution through SAP’s cloud-based middleware platform that eliminates the great cost of new hardware installation. Below are some of the key advantages of SAP C4C for marketing businesses:

• Less time and money spent on development – SAP C4C’s standard integration content will do all the hard work for you, including consolidating all message types, mappings, and interfaces to various adapters for specific scenarios. A minimal amount of configuration is all you’ll ever need in order to specify adapters’ connection details, such as allowing your existing landscape to support the integration by giving way to necessary firewalls and arranging proxies or reverse proxies where necessary.

• SAP C4C also prevents you from having to rebuild all your interfaces from scratch – The same standard integration content can easily be extended, should you require additional fields. Exporting the updated WSDL file from the C4C communication arrangement and into the HCI Integration Flow or PO is possible, thus allowing you to update message mappings quickly and accurately.

Standard SAP C4C integrations as templates – Marketers can reduce development time when integrating third-party systems with the enterprise landscape using template C4C reporting, HR, and marketing tools.

• Content can automatically be updated in line with each C4C release – SAP releases new C4C versions in 3-month intervals. New content released on a regular basis is a great advantage for consultants and developers as it shortens project timelines and reduces workload. With every standard integration content being released, better ways of doing things are discovered and speed of delivery for key integrations is greatly improved, which can only mean great things for marketing enterprises.