The vast majority of internet users around the world use social networks. Many studies support this observation. Because of the popularity of social platforms, it only makes sense why social selling is becoming such a popular means to market and interact with target customers. As a matter of fact, top performing sales representatives use social media among their sales CRM tools as a major component to their sales strategy.This is mainly because modern consumers are very much empowered by the internet in making informed decisions through what they see, read, and experience online, particularly in their social networks. Exactly what do you get out of modern sales CRM tools that incorporate social platforms? Here are some useful insights to consider:
- A huge lead network – Social selling tools allow you to tap into the world’s social network population, which by the year 2019, is estimated to reach up to 2.77 billion users (Statista). This means sales CRM tools will provide sales representatives a far more efficient and optimal medium for sales and customer service than traditional methods and channels.
- More meaningful and longer-lasting customer relationships – Social selling tools have high relevance ratings because they enable businesses to really listen to conversations that are relevant to their industry as well as the issues and pain points that are relevant to their customers. This is crucial for establishing more meaningful engagements and deeper relationships with clients.
- Greater edge – Top sales professionals leverage sales CRM tools and consider them a critical component to their sales performance for the obvious reason of gaining insight into what actually matters to clients.
- More accurate sales forecasts – Because of their success, social selling tools are also widely used by many organizations when it comes to decision making as they are able to provide hyper-accurate sales forecasts than traditional channels.
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